Birmingham is a vibrant and prosperous city, with a population of approximately 20,000. Covering only 4.73 square miles, our community is able to maintain the small town feeling while experiencing the benefits and amenities of an affluent urban area. Downtown is a center for business, social, and cultural activities; a true place to live, shop, and play. Our new identity system solidifies a consistent brand across all mediums, revealing its creative diversity, and prosperous values. Additionally, it illuminates our downtown community and embraces its visitors providing extensive way-finding, leading to progression in our shopping district.